Not sure what all the hype is about. The story is as old as Romeo and Juliet or any other interspecies, interracial, inter-demographic love story.
The 3D was better than others but until the theaters are designed to truly accommodate 3D most of the effects are more of a distraction.
The other story lines of corporate greed, disrespect of other cultures and heritage is as old as the development of the rain forest.
Really a major disappointment on all fronts and despite the type this will not fundamentally change the way movies are made or thought of in our lifetimes.