The special effects were excellent, and the 3D was great. The story wasn't spectacular, but familiar, though still good. It is certainly worth seeing in 3D.
The film is pretty good, lots of action, but the story and villain seemed to be lacking some. Although the "secret organization" seems like a nice idea for use in future films.
They did a good job of balancing entertainment for the masses and keeping all the comic geeks happy. This hulk is better and they did a better job of managing the villains and doing character development.
Overall it is a decent movie. The film included some good concepts, however they mashed them all together making the overall movie less than it could have been. It wasn't a great drama and it was an "okay" hero movie. There was not enough development of some of the supporting characters and barely enough time to develop the main character, Hancock. I felt that they didn't do a good job wrapping up all the loose ends. It is, in general, an entertaining movie with some cool special effects but not as good as I expected.