This movie is absolutely gorgeous. That fact, coupled with the Imax 3D experience, is exemplified so immensely it's hard not to be overwhelmed. Its environments do not feel like rehashed, reused scenes from the Amazon nor are the creatures that inhabit it plain and simple. You truly get the feeling you are on Pandora when you watch this movie.
The visuals are unsurpassed by anything that has come before it and its unique spin on some very typical storyline plots engage the viewer in a way many movies of this last year have not. The technology is very plausible and nowhere near over-the-top. The "hidden" messages seem to radiate quite clearly, but only take away from the movie if you allow them to. Avatar is simply outstanding.