Dont get me wrong, Marvel is doing incredible things these days...(sorry for the tasteless pun) From far better stories and dialogue then previous superhero installments, to carefully weaving the heroes world's together...its enough to make any comic-con atendee have a nerd-gasm...And while Ed Norton is a far better Bruce Banner than Eric Banna, and Liv Tyler a more genuine Betty, the film still falls a bit flat...Weak plot devices, and painfully slow pacing at the outset make the film a hard sell, and the climactic fight sequences feel more like a Godzilla or King Kong movie than a "hero" film...in the end, the film is a somewhat entertaining ride, but its hard to really care about a protagonist who spends half the film as an oversized, discolored, raging, CG monster.