We did the first showing matinee as my husband and children are major superhero fans. We thought it would be similar to the Transformers Movie and decided to give it a shot as the kids were good with that one. Anyhow, not so much...a little more graphic as far as the war scenes. They were dead on with the rating of PG-13. Away for that, the movie is awesome! Robert Downey Jr. does an incredible job as well as the others. Must see...just not for kids under 10.