I saw this movie with my best friend, and we both loved it. I'm a Star Trek fan from childhood, and he is NOT, and yet the movie exceeded both our expectations. I loved it for the well crafted backstory, and how the characters we saw on screen slowly became the characters we know from the first TV series. He loved it for the action, the character development (even if you DON'T know them from TV) and the excellent pacing. Bring fans, bring non fans, everyone will have something to enjoy with this film!