Great visuals, Good action, Good humor, Pretty good continuation of the series. However, the villain, is poorly developed and the love story between Pepper and Tony isn't develored properly. Also, time is wasted in developement and the the final conflict only lasts like 3 minutes. Next, I thought SHIELD's involvement was too heavy, and almost became a novelty. Finally, I like Don Cheadle, but I Hate when movies recast (remember the Maggie Gyllenhall disaster).
This is still a great movie, and I enjoyed it thoroughly, I just think that they may have rushed it to make money early on in the season. The producers should have worked with the writers to try harder on the story than they did on the comedy.
As the "Not so die-hard Trekkie" I have always loved Star Trek. This, movie, however gave the series the kick-in-the-pants it desparately needed. The non-stop action and fantastic character portreyals provide a very enjoyable viewing experience.