I love movies. Recently after purchasing a LCD TV and the advent of bluray, I find myself waiting for movies to leave the theaters for the home movie experience with friends and family. IMAX 3D changes all that and Avatar especially. I've seen it twice already due to the feeling of exploring this world. It is a must see in IMAX as far as I'm concerned. You will never be able to get that experience once it leaves the theater. Unless of course you get a 3d TV.