I saw this in IMAX 3-D, and for my first 3-D movie it was really cool. The movie itself was excellent, the 2:40 flew by. I could have watched for another 30 minutes easy and not been bored. I cant wait for Avatar 2 "Rise of the Smurfs" The graphics were great. It was like watching a GIANT HD movie. The 3D Effects were just OK. The words jumped off the screen during the dialogue, but there were a few times during the movie I took off the glasses to see if there was any differencebecause I didn't notice any 3D going on. Avatar will probably be the first 3D that the Masses will see, and is going to set the stage for future movies. I thought the Preview for HUBBLE in 3D was way cooler than any of the 3D effects in Avatar.