This movie is the first since the premiere of the first Star Wars movie when I was a kid in the 70's that I have felt a need to see a second time while still in the theatres.
Even though I don't actually agree with a lot of the political points it is trying to make, it makes those points so very well. It succeeds in terms of its revolutionary technique. And it succeeds in telling a compelling story.
Absolutely everyone - even those who are convinced they can't stand the sci fi/fantasy genre - needs to see this film, and in IMAX 3D. Drag them there if necessary.