This is the way to experience a movie. You don't just "go" to something this eventful just to "watch" it, you pilgrimage to it to experience it. Of the three times I've seen Avatar(one 3D flat screen, one 2D flat screen), my last pilgrimage of 2 hours to the nearest Imax was the most rewarding of all. All of the senses are engaged including implied ones but especially the heart. This is film making mastery at it's finest. Thank you James Cameron for raising the bar. Please don't wait 10 years to produce another one!