One word... consistency, Marvel made a good decision to eliminate the notion of a younger market (kids today) and go ahead and service the real market of Marvel comics... the kids back in the 80's (that's us) This movie have a good plot, almost a "based on" episode of the green giant. Ed Norton did another double identity performance which his really good (fight club, etc.) CG is absolutely stunning. Best work so far, and the connection of the Marvel Movies in the end really kick it into high gear. Can wait for the next... A+