Firstly the CGI looked cheap and rushed, and reminded me of video game cut scenes. They were cartoony, seemed to use unconvincing physics, and clashed blatantly with the live action. Noticing this even during the first few minutes of the film was enough to dim my expectations, and they never rose much further. Everything else about it was fairly competent. The action sequences with real actors was well staged, the pacing was tight, the cast was of course peerless. But I had no reason to care about any of it because the whole point of all was for Ed Norton to turn into a silly looking cartoon person and "SMASH" things. Some point.