If I want to sit through two hours of commercials I would prefer to do it during a Super Bowl game, where I don't have to shell out money for a ticket. The plot line was boring enough (did we have to spend 30 minutes watching the inane process by which Stark goes about creating his iron man?), but the relentless parade of product placements (Bulgari, Bluthner, Audi, etc.) was annoying. I also found the stereotype of the bloodthirsty, evil Arabs to be offensive.