It's entertaining but this never feels like a Bond movie. Casino Royale - the real reboot of the franchise - had more of a Bond feel than this one (and was a damn good movie); between the ridiculous Heineken product placement and the absurd ending set piece, and the fact that the line "shaken, not stirred" is never uttered in the film, you may as well be watching a Bourne-esque spy thriller. We come to Bond time and time again because of the Bond brand, and that is sorely missing in this otherwise very entertaining flick.