I brought my son and a girl friend, both 7, to this movie. We sat down a few minutes late, and 5 minutes later a family in our row left the theater. The kids asked why and I said "maybe it wasn't the movie for them". I found out why after 45 minutes when I finally gave in to the kids repeated requests to leave. It is mildly a kids movie - while it is silly in places, it couldn't keep their attention through the incessant talking and lack of visuals for the imaginary world that they keep visiting. Eddie Murphy couldn't pull off the silly charm beyond mentioning poop 4 times. That was the only laugh these kids got. I've never cared for Murphy, but I have to say that I liked the movie the best out of the 3 of us...not enough to make them stay though - so we too left the theater. By the looks of the girl at the theater entrance and our conversation, we weren't the only 2 families leaving.