I feel the persistent bullying and threatening behavior by the "bad" gang of toys was too much for a G rating. Had it been 2 scenes, maybe okay, but it occurred in over half the movie. And the doom scene where they resigned themselves to being destroyed-just too much. The G rating mislead me for my 5 year old and a 7 year old. As a Mom, I found the heartwarming 2 scenes so touching & I shed many tears. I would recommend this to ages 9 year old and up.