I took my son and his friend to this movie - they are both 10 - with high expectations for the 3D effects. Movie theaters charge more money for the 3D showings and movietickets.com even adds a surcharge for them so I come to expect alot. The effects were underwhelming - I'd actually have to see the 2D film to really compare the quality; that's how mediocre it was. The story line was like Shrek, tired and not feeling the excitement of days and Shreks gone by. Most of the characters were beyond annoying - especially the witches and the Pied Piper. Rumplestiltskin was awful and I am sure scary to small children. The boys I took said that the flashbacks and story were confusing. I agree - I don't think a kid can connect to the midlife-crises aspect of this movie and would find the abandonment of Shrek's kids and family a little disturbing, With that said, some will find the familiarity of the characters comfortable - like an old shoe. There were some funny moments and the tenderness Shrek showed for Fiona was sweet. I wouldn't recommend this as a must-see but it would satisfy a Shrek fan if they can overlook some of the deficiencies. Like many franchise films, they should take a hint from the box-office sales that enough enough and retire these characters.