Imax was the third viewing of this movie for me, having seen it twice on the regular screen. I invited a few friends and the whole family to go, and they absolutely loved it. My Father kept raving after the film how he still felt like he was flying over the mountains and seas, and that the Imax 3d experience felt like a terrific hour and a half long theme-park ride.
We are fans of other dreamworks flicks, and while 'How to Train your Dragon" shares little in common with 'Shrek,' we still greatly appreciated the large volumes of humour. This being my third time, I was still catching more of the subtle jokes, as dreamworks does.
Even if you've seen it once, you will still have a fun new experience with future viewings.
Overall: Visuals and animation: Amazing. Music: Amazing Dialog: great for the most part. a few scenes the narration sound off a bit. Story: Fun and memorable. Theres something for adults and kids alike.