I took my 9 year old grandson to see this movie in 3D. It was his first 3D experience. I must say that both he and I totally enjoyed the movie. The colors, sounds, characters, and theme were not only brilliant, but also a learning experience. We have been to several movies together (grandma and grandson treat), but this time he was totally engrossed in not only the action, but the story line. He has told every child in the neighborhood about what a fantastic movie it was and that "you gotta go see it!" He is looking forward to owning the movie when it comes out on DVD. In the meantime, he is already collecting cards and has a T-shirt. Great job by all involved in the evolution of How to Train Your Dragon.