I am a fan of the Alice books. I can still recite from memory the Jabberwocky poem. I really loved this movie. They touched on all the major themes of the books and put center stage one of my favorite parts...the Jabberwocky. The 3D effects were not my reason for going, but seeing it in 3D IMAX was a visual treat...a reason to go to the theater. My husband had not read the Alice books, but does enjoy Tim Burton movies. He said this movie was "so so" for him. And like Rocky Horror, some people came to the theater in Alice drag. It's bound to have a cult following.