I loved this movie so much I have seen it seven times in the theater and I am not even a Star Trek fan. I initially saw the movie because of JJ Abrams directing it (Love all his shows), but the compelling storyline, fabulous character development, and great photographic elements really appealled to me. I HIGHLY recommend it. I dragged my parents to see it as well--and even my mother (who hates action flicks) liked it.