I'd walked in thinking that this would be like Charle & the Chocolate Factory. Tim Burton going with a possibly more true to the source tale. Now I didn't read Charlie & The Chocolate Factory... but I did Alice in Wonderland as well as Through the Looking Glass. The movie is decent enough for something to do but the new backstory for Alice, mixed in with Tim Burton's usual actors make for a dull time. Also, I saw this in 3d which made it more pleasant but still... comparing it to Big Fish... it seems like there was little imagination in this at all.
The main thing though you'll notice is that it seems this movie is more simple then its animated counterpart either way though its enjoyable but not memorable.