The artististry, scenery, and use of 3D were my favourite things about it in that exact order. Then I'd say Johnny Depps acting superb. The creative fantasy aspect was B plus in my book. But my standards are some would say ridiculously high. The story was very good too and some of the other actors were good also. I wonder if I saw it in IMAX if it would be worth it even more or not. My guess no.