First time in IMAX, 1st time 3D, and brought my 7yr old daugter. She loved it, but found it a little confusing. Some themes too much for her to get so quickly. We love Burton, and this was a good example of his design. Some great scenes for IMAX 3D, as though this style of viewing was designed for Burton films. Now wishing some more Burton classics were in same format - Scissorhands or Beetlejuice, anyone? Will definitely come back for more IMAX 3D, and can't wait for this one to come out on video to watch at home 50 times.