Delicious visual buffet. Yeah, the plot was simple and it was a long movie. But it didn't matter. I was entranced by the colors the whole time. I really thought I was on the world. And it was hard to believe that the creatures were NOT real. You will regret it if you don't see it. It is revolutionary. Doesn't have to be Imax. See it in 3D though. I'm going to see it a 2nd time and I'm not a huge movie-goer.