I saw Avatar in IMAX 3D...all I can say is WOW!!! It was great. The special effects were top notch, the 3D effects were really awesome in IMAX. If you have an IMAX theater near by, this movie is a MUST SEE in IMAX 3D. Our theater had it in standard format, std 3D and 3D IMAX. It's was well worth a few bucks more for the IMAX experience. Make sure you use the rest room before you go in...you don't want to miss any of it as it's almost 3hrs long. As for the story line...pretty neat fantasy to come out of James Cameron’s mind. . Love the fact that humans were the “Bad Guys”. Makes me think a little more about our own attitude towards others and our environment. WILL see it again!