Okay, I admit I was not at all thrilled about going to see this movie. My husband has been wanting to see AVATAR since the 1st commercial so I finally gave in. Oh my goodness, I was not only amazed of the story behind this movie but the beauty of it as well. We saw AVATAR 3-D IMAX--OMG! I am not at all a sci fi type person, but this is a must go see movie regardless. Yes this movie is 2hrs & 40 min but once thes movie starts - you don't want it to end. I have already posted this on my facebook and have many comments. Go see it.. You won't be dissatisfied. Make sure you go about an 1 hr or so early. We went 40 min early and the line was wrapped around the theatre. Still ended up with great seats tho. Don't miss it..