So glad I saw this in IMAX 3D. 3D was used consistently and not just for one or two scenes that popped out intending to scare the audience like other 3D movies. The story was excellent! The combination of 3D and clear audio made me feel like I had been transported into the movie. 2 hrs and 40 minutes flew by - best money I ever spent on a movie! People would prefer going to theaters again instead of renting movies if more movie experiences were like Avatar.