Saw the movie twice, first 3D then IMAX. I strongly recommend IMAX for the sound experience. The movies was not what I expected, but better. I love technology and wanted to see Avatar for that reason. However, the story caught my attention immediately and I found myself torn between paying close attention to the technical aspects and being lost in the story. I see very few movies twice, especially in the theater so this gives an indication of my enjoyment scale. Must see.............