I'll tell you - I wasn't overly excited to go, considering the cost for an IMAX flick with the whole family. That, and the fact that EVERY movie we've been to in the past year plus has been terribly disappointing. Well, not this one! I'm the guy that falls asleep at the movies - all the time. I couldn't take my eyes off the screen and we went to the 10pm show! This movie is like none other. I'm not easily impressed, but this movie is outstanding and if you can, get out to see it. You won't be disappointed. The theater was filled - every seat. Now I know why. A+ to Avatar 3D. Kudos to the creators. Now my kids want to move to Pandora! (Me too!)