This was my second time seeing Avatar--once in Digital 3D, once in IMAX 3D. Naturally, if the movie sucked I wouldn't have gone the second time just for the effects... My only suggestion? If you're going to IMAX, get there an hour before so you could sit in the middle of the theater and NOT in the front rows! The story is wonderful, Pandora and its people and creatures are beautiful and engaging... bad guys are BAD, good guys are noble and passionate. What I wouldn't do to be a Na'vi! At any rate, see this in 3D of either kind, as the visuals are STUNNING and will draw you in, and you cannot afford to miss out on them in all their glory... SPECTACULAR!!