This was my fourth time seeing Avatar. I've seen it twice in 3D and twice in 3D IMAX, and although I would love the movie even in 2D - I must say that seeing it in IMAX is an experience you will never forget. This movie is a masterpiece visually, a true feast for the eyes. It's beauty though is equally matched with a compelling story, one that has drama, love, hope, fear and all evokes all the feeling one wants to experience at the movies. It's well worth the price of a ticket and then some. It is by far the best movie I've ever seen. I drove an hour to see this in IMAX and I would do it again, hands down. Avatar is a movie for everyone, regardless of your gender, culture or age. Go see it, you won't regred it!