I don't know if i just wasn't paying close enough atttention to the commercials, but i was so thoroughly surprised by how fabulous this movie was . my husband really wanted to see it, and i really didn't know why, but i am so glad we did.. the 3d graphics/cinematography are fantastic.. you feel like you are in there with the characters, and in the imax, you have the full visual effect with sound also rocking thru you. absolutely a must see in 3d and imax if you can. you will not be sorry.