I went to "Avatar" without any knowledge of the story. It was an amazing cinematic experience. There is a well developed storyline with actual character development (missing in most features lately). The visuals are beyond comparison with any recent big budget film that has come to the silver screen lately. It is easy to see where the budget was well spent. I've seen it in 2D and IMAX 3D and now want to see it in the Real 3D version to compare the 3D experience. If you have a choice please try to see the 3D version. I have recommended the film to friends and co-workers.