I am a 59 year old movie buff. I had seen Avatar 3 times prior to driving 150 miles to Kennesaw, GA to see it in IMAX 3D. The experience was far richer in quality, sound, picture and 3D effect. I highly recommend seeing it more that once. The first time you are so overwhelmed with it all that you cannot really appreciate many of the important aspects. The beauty, the realistic facial expressions, the detail of the environment. This movie is far beyond anything you have experienced in a theater. Go see it with someone you care about. Then go see it again. You will be happy you did. Then look up the back-story (Wired magazine) to truly understand that this movie and technology are the dawning of a new age of visual experience.