I went to see Avatar with my husband on opening night. He wanted to see it while I really didn't. I'm so glad I did, and as of last night, I've now seen it FOUR TIMES! The first two in regular 3D as the IMAX shows were sold out, and the last two in IMAX 3D. It's great in 3D, but the IMAX experience is SO much better. Larger screen, better sound, and feeling the heavy fighting scenes - awesome! If you have an IMAX theater showing Avatar, I highly recommend it. There's action for the guys and romance for the gals - something for everyone!