I first saw Avatar as a regular full screen movie and knew I had to see it at least once in Imax 3D. I thought it was spectacular even without the 3D but with it, it takes it to a whole other level. It was stunning and well worth the price of the ticket! I'm hoping this technology will soon be available for home viewing (I have my own home cinema) and that the 3D digitization technology will be applied to some of my older favorites. It is awsomely amazing!