If you've seen Jurassic Park, Terminator, Alien, Lord of The Rings and The Matrix, then you've already seen Avatar. IMAX 3D is THE ONLY format this movie will work in and will definitely not be worth the cost of a Blue Ray DVD when it hits the stores. The scenery is amazing but the story was a bit hokey and dragged on WAY too long. As far as a "Movie Industry Game Changer", Avatar missed it by a good bit. Identical to Lord of The Rings as far as battle scene imagery and sound.