Avatar in IMAX 3D is an unbelievable, spectacular experience. I had to remind myself to blink. It was a moving work of art. It was movies as you dream they should be. Although the story line and dialogue are not tremendously clever or original, it is a classic heroic love story, and the rest of the movie is a beautiful experience. My children and retired parents were all speechless with wonder when it was over, and the time went by in a blink. No one got up during the entire movie.