It was the first time that I've seen an IMAX 3D movie and it was perfect to have watched such an Epic movie. Avatar has been by far the best movie I've seen since Lord of the Rings. It's a must see movie with a combination of Drama, Love, Action, Mystery, Sci-Fi, and Horror. It was a very well written and orchestrated movie. My girlfriend cried 3 times during the movie and you must see why. It's everything you can ask for in a movie. Worth the 2 hrs and 40 min.!!! I can't wait to purchase the Blu-ray 3D version when it's released. It's a phenomenal movie so go out and watch it especially on IMAX 3D!!!