The story is slightly hoaky, but the experience of seeing this in 3D in a digital IMAX theater made it well worth the $10 I paid to get in. In fact, this movie is almost like going on a sight-seeing tour, the visuals are breathtaking, and the resolution + attention to detail are stunning. Cameron may be an sphincter to work for, but boy oh boy does he get results. I plan on going again within the next couple of days, and I have NEVER done that for any movie before. I know Hollywood was looking for a way to differentiate it's products from the home theater, and holy carp, this is it. If this is what's going to start coming out of hollywood, I'll actually start paying to see movies in the theater again.