AVATAR was slightly week on storyline. Great entertainment but a little slow in developing and not as deep as I had hoped. The 3D, IMAX screen and sound were definitely a plus. I don't know that I would drive an hour and a half (nearest IMAX) to see it again. I would be pretty much just as happy seeing it on a regular screen and only driving 10 minutes to get there. The biggest plus was the ability to have assigned seats and not worry about getting there an hour ahead to get a decent seat. With all that being said - GO SEE IT. I am over demanding and would not give many moves an A+ across the board. AVATAR is a solid A- and with the IMAX and 3D I give it an A overall.