My high expectations walking into "Paranormal Activity" were truly exceeded. I had been excited to see this movie since I first heard of their unique marketing campaign, so topped with the dazzling reviews from all around, I bought my tickets online as soon as I could (don't usually do this, but HIGHLY recommend it for this film). The terror begins about halfway through and lasts until the very end. It was incredibly satisfying compared to the horror genre's landscape of poor writing and torture p-rn. To someone who knows nothing about it-- seems that some young writers came together and said "How can we make something as entertaining and shocking as the Balir Witch Project," except how can we make it even more frightening throughout?