I could not wait to get my tickets to THIS IS IT. On Sunday, I searched my zip code. MovieTickets showed the closest theater as being in the next state. Only indie theaters had this "limited release" film. So I got the tickets the dumpy theater over an hour away.
Now every theater in my city, including ones within walking distance, will be showing This Is It. Of course, I doubt I'll be able to switch or get any refund.
The marketing team for the movie can boast "record sales". Meanwhile, how many people were misled and bought tickets at inconvenient theaters?
I hope MovieTickets will help customers in this situation a chance to switch their tickets to theaters that are not hours away.