My boyfriend and I are both in our twenties, so we're not exactly the target demographic for this movie, but MAN! We laughed hysterically almost the entire time we were in the theater! It was perfect - not too long, and extremely witty. Some jokes were directed to adults, but there was a little girl sitting next to us who was cracking up the whole time too. Quite simply, it was one of the more entertaining nights we've spent at the movies lately! Also, I was a huge fan of the book as a kid, and there were scenes that stayed true in imagery to the book (i.e. the jello sun, the hot dog in the chimney). It was just a great movie all-around, and will definitely be purchasing it on Blu-Ray when it comes out!