Language marketing the movie sells instantly to creatives "the most important artist you've never heard of" but doesn't entirely follow through on that promise. Smith makes art that interests the burning man/tech crowd - heavy on flash and light on concept. The nature/topic of surveillance is not fully explored, and the film left me in the end thinking about the nature of creativity - if the subject of the film is supercreative or just supercapitalistic.
Regardless, the film should be distributed widely as it resonates with the current social & surveillance environment created by Facebook & other networking technologies; thinking people in smaller cities and towns should see and think about the metaphor.