Great effects, constant action, keeps you focused for the entire flick. My kids loved it, loved all the action scenes and the two goofy Autobots, who irritated me but made my 9 year old son just roar with laughter. My 13 year old daughter loved the soundtrack.
Cons were that it was a bit too long, with some scenes that could probably have been edited out, they did not move the plot forward. But totally worth the ticket price!