I went to see this film and expected to be blown away and I was. Not only was it a showcase of the horrors of the food industry but it was surprisingly objective. About the only disappointment was that there was too little time to show some of the other horrors of where your food comes from. This is obviously not the fault of the filmmakers. It made an immediate impact on me but as another reviewer pointed out the target audience was nowhere to be found. The ones in the audience were mostly affluent, white, and educated who are already making an effort to make a difference. This needs to be shown in poor or minority areas where eyes will definitely b opened.