This is the best Star Trek movie that has been done-bar none. However; I don't get the pitch that the movie was made for non-trekkies too. My feelings about the movie were directly affected by my past knowledge of the earlier Star Trek series. I just don't think non-trekkies would be able to follow it. Also the time travel story was confusing for me and will require me to see it at least once more. Finally, the sub plots were intriguing; especially bringing all the favorite characters of the past together and intermeshing them in the story